STRATEGY MATTERS

The asking price is only one number.

The better questions are:

What is the property actually worth?

How much competition is there?

Why is the seller moving?

How long has it been on the market?

What do comparable sales tell us?

What terms might matter more than price?

Where do we have leverage?

Where do we need to be careful?

Every property and every negotiation is different.

So we do not believe in cookie-cutter offers.

We build a strategy around the deal in front of us.